About me.
Growing products and people
With 10 years of experience designing web & mobile applications, and impactful graphics & illustration, I bring a mix of hands-on creativity, systems thinking, and strategic leadership. I’ve designed end-to-end experiences used by global organisations. From scalable platforms for events and engagement to immersive learning tools.
I've led multidisciplinary teams to deliver high-quality results. My approach blends user-centred design with a strong sense for the bigger picture - product vision, creative direction, and impact.
Expertise.
Zero
to
one
Product design
Research and workshop facilitation
Cross functional collaboration
Product strategy and leadership
My approach.
I bring clarity and momentum to every stage of the product lifecycle. From early research and discovery to scaled design systems, iterative testing, accessibility and cross-functional delivery. These are practices I’ve embedded into teams to drive alignment, efficiency, and impact.
Driving insight-led product thinking
Embed research into team rituals and culture
Facilitate workshops to align user and business needs
Foster cross-functional learning and collaboration
Translate research into clear, actionable decisions
Designing scalable systems with impact
Promote systems thinking for speed and consistency
Mentor designers to challenge and elevate ideas
Design with best-practice for accessibility
Present design rationale with clarity and purpose
Validate designs early, iterate often
Testing at every phase of design
Create safe, open spaces for honest feedback
Test across diverse personas and tech literacy
Iterate based on insight, not assumption
Partnering closely with engineering
Involve engineers from day one
Understand architecture and technical scope
Contribute to sprints, QA, and delivery governance
Refinement through continuous measuring of impact
