Webinar hub.
Scaling a product and increasing the user base
Key metrics
200+
HCP's registered
10
Webinars available
New
Projects won due to new feature
Project summary
I led the design of a scalable Webinar Hub tailored for healthcare professionals while ensuring it could support future clients and use cases. Working closely with stakeholders, I delivered high-fidelity prototypes, scalable admin tools, and a modular content system—all while balancing tight budgets, branding feedback, and platform constraints to deliver a product that continues to expand our event platform’s reach.
Challenge.
A key client’s increasing use of the Smart Event App [See Event App case study] presented an opportunity to evolve it into an all-in-one Webinar Hub. The hub would promote, manage, and host live and on-demand webinars for UK healthcare professionals.
Balancing client-specific needs with a scalable product posed challenges in timelines and budget. We focused on an MVP that met both client requirements and long-term business goals.
My role
Lead product designer, Project manager
Project duration
3 months
Leadership Highlight
Oversaw the entire research-to-launch cycle, balancing client-specific demands with long-term product scalability while managing timelines and scope.
Solution.
We designed a Webinar Hub to centralise online events and resources for healthcare professionals, featuring:
- A landing page to browse upcoming and on-demand webinars
- Registration and booking via the platform
- Automated notifications and calendar invites
- On-demand access to past webinars
- Accredited video content contributing to professional learning
- Certification for completed sessions
- A CMS for easy content management
Success metrics
- A single hub for webinar promotion and access
- Increased awareness and attendance for rare disease-related webinars
- Seamless user experience for registration and participation
- Designed for scalability beyond the initial client
Research.
Stakeholder interviews
Interviews with key stakeholders aligned us on goals and success criteria. The client emphasised the lack of engaging, centralised resources for healthcare professionals in the rare disease sector.
Personas
Unfortunately the client would not give us access to speak to any Healthcare Professionals, and due to promised delivery timelines we would not have time to source our own interview subjects. We relied on existing data and assumptions from current users of the Smart Event App.
Healthcare professionals seeking disease-specific content
Event producers needed a simple CMS to manage content and events efficiently
Key leadership moment
When stakeholders had differing priorities for feature sets, I facilitated alignment sessions to focus development on high-impact capabilities. This collaborative approach streamlined decision-making and ensured buy-in across teams.
Design workshop
Story mapping
To ensure scalability, we mapped user journeys with the project team, considering additional client use cases beyond the initial implementation. This ensured we aligned the MVP with both immediate delivery needs and future platform opportunities.
Leadership Highlight
Facilitated design workshops to futureproof the product—aligning internal teams around scalable, multi-client solutions.
Design.
Early stage concepts
Stakeholders needed high-fidelity branded mock-ups early. Leveraging the existing design system, we quickly created UI concepts for presentation to leadership.
Stakeholder presentation
To present the concept designs to the client's senior leadership. I created a presentation which clearly documented the user journey and functionality.
Feedback and UI refinements
While the user experience tested well, the client felt the UI looked too "corporate," preferring a more modern feel. They wanted the experience to be more like the Apple website, but we had to balance their request with the constraints of our existing design system.
Managing expectations, I refined the design with cleaner layouts and larger elements while maintaining system consistency.
Leadership Highlight
Balanced visual brand adaptation with design system consistency—managing stakeholder feedback diplomatically while retaining scalability.
CMS and admin area
To ensure efficiency, we introduced:
- Front-end Editing: Admins could modify pages directly in Edit Mode, reducing back-and-forth between CMS and live views.
- Configurable Pages: Flexible layouts allowed easy adaptation for future clients.
- Disease Area Sections: Dynamic content tagging enabled users to access relevant materials quickly.
- Scalable Settings: Control of features ensured flexibility for future expansion.
Leadership Highlight
Designed scalable admin tools—introducing front-end editing and flexible layouts to reduce support overhead and future-proof CMS use for new clients.
Development constraints and solutions
Due to budget limitations we prioritised:
- A simplified Edit Mode UI with plans for future improvements.
- Granular control over widgets to provide clients options with set-up.
- A flexible registration form builder to support future client needs.
Leadership Highlight
Made strategic trade-offs to meet delivery constraints—prioritising high-impact features like Edit Mode and flexible forms within a tight dev budget.
Example skeleton UI in edit mode
Settings for individual widgets to display content and UI elements
Ability to add different content types and basic layout options
Flexible registration form builder
Key leadership moment
I introduced a simplified CMS structure with a ‘skeleton UI’ to balance flexibility and speed. This approach reduced engineering lift and empowered content teams to self-serve. I aligned stakeholders on the trade-off: faster delivery over full editing visibility for admins.
Testing.
Challenges when testing
User testing was limited due to client constraints. The prototype was reviewed internally, but meaningful user insights were unavailable pre-development. I recommended external testing, but the client opted to test post-launch.
Lessons learned
A deeper engagement with healthcare professionals from the outset would have improved validation. Some features needed to be adjusted post-development. Future projects should advocate for early user involvement despite client hesitations.
Development.
Mark-up
I provided detailed component and user flow documentation, ensuring developers understood logic and UI scenarios. Regular feedback loops helped us adapt to unforeseen challenges.
Testing and QA
I worked closely with testers to validate flows and interactions. Clearly documented user journeys made testing efficient, with feedback tracked in the sprint board.
Leadership Highlight
Provided clear, test-ready documentation and collaborated across design, dev, and QA—accelerating validation while keeping product quality high.
Launch & impact.
Since launch, the client has successfully hosted webinars, with growing on-demand content and user engagement. The Webinar Hub has expanded event platform use cases and attracted repeat clients running event series through the system.
Key metrics
200+
HCP's registered
10
Webinars available
New
Projects won due to new feature
Key Contributions
- Led the research, design, and delivery of a scalable webinar platform
- Balanced MVP constraints with long-term, multi-client product vision
- Facilitated design workshops and user journey planning across teams
- Refined UI through iterative stakeholder feedback and design system patterns
- Delivered impactful features within budget through strategic prioritisation
